A leading shared mobility provider in North America, Veo provides millions of bike and scooter rides annually in over 60 cities and universities from Los Angeles to New York City.
About the program
Our Shared Micromobility program is a transportation system that provides access to lightweight motorized vehicles for short-range urban mobility. It is designed to be affordable and convenient, reduce traffic, and provide multimodal transportation options for visitors and residents in Grand Rapids.
Veo is the City’s exclusive shared micromobility provider. Through a partnership between the City of Grand Rapids and Veo, a fleet of shared scooters is available across the service area. These vehicles—including standing and seated e-scooters, e‑bikes and e‑trikes—connect easily with other transportation modes such as transit, parking, park‑and‑ride and ride‑sharing.
Shared micromobility first launched as a pilot in 2020 and was renewed as a long‑term program in 2022. Since then, more than 400,000 users have taken over 2 million trips.
How to Ride Veo
- Locate a ride: Riders aged 18+ can locate vehicles using the free Veo app. (No smartphone? Contact Veo customer service at (855) 836-2256 or email hello@veoride.com to register for non-smartphone access options)
- Unlock and go: Using the Veo app, riders scan a QR code!
- End your ride in a designated location: Upon completion of the ride, riders must park in a Designated Parking Zone. Riders must take a photo within the app to confirm proper parking.
Get started today!
Ride Responsibly
- Keep sidewalks clear: Yield to pedestrians and park responsibly.
- Obey the rules of the road: follow all traffic signs, lane markings and signals
- Use hand signals to indicate turns, slowing or stopping
- Avoid entering the roadway without first stopping to look for vehicles
- Ride with the flow of traffic or in designated bike lanes; stay as far right as practical
- Don't ride more than two abreast in a single lane, and only if it doesn't interfere with the normal flow of vehicular traffic
- Protect your noggin: Stay safe. Wear a helmet. Wear visible clothing.
- Ride sober: Never ride under the influence. Ride predictably and defensively!
Cost & Membership Programs
University
- $1 unlock fee
- 33% discount off base-rate
- Students, faculty, and staff of Grand Rapids colleges and universities
Veo Fleet
Astro Standing Scooter
Apollo Cargo
Rover Self-Balancing Trike
Cosmo E-Bike
Cosmo Seated Scooter
Program
Service Area
Mobile GR established a program service area that’s approximately 12 square miles. This equals about 27% of the city’s land area and 74% of the Neighborhoods of Focus. More than half of Grand Rapids residents live in the service area, including portions of all Corridor Improvements Authorities and the boundaries of the Downtown Development Authority.
Users can only ride within the dedicated service area, as devices will automatically power down if taken outside its boundaries.
Equity & Affordability
The Neighborhoods of Focus include 17 Census Tracts identified in 2016 through Kellogg Foundation–funded research as areas with higher poverty and unemployment, and lower educational achievement. The service area covers 74% of these neighborhoods, and at least one-third of Veo’s active fleet is allocated to ensure reliable access to all users.
To support riders citywide, the City of Grand Rapids and Veo offer affordable pricing options through four programs: Veo Access, university discounts, VeoPlus discounts, and commuter memberships.
Accessibility
Grand Rapids now has access to a variety of vehicle types designed to support the diverse needs and preferences of the community:
- Cosmo: a seated scooter featuring large tires, a thumb throttle, and a low center of gravity for stability.
- Apollo: a seated scooter with thumb throttle and enhanced cargo capabilities.
- Rover: a self-balancing trike ideal for new riders or anyone who prefers extra stability.
- Astro: a standing e-scooter with thumb throttle for quick trips.
- Electric adaptive wheelchair device: to reserve, email mobilegr@grcity.us
Each vehicle includes components that enhance accessibility, such as throttles for non-pedal propulsion, comfortable seating for balance, low centers of gravity, and large tires for navigating uneven terrain.
Frequent questions + answers
